Media Kit

The RSNA Buyers Guide has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire radiology industry. This information resource uses powerful search technology that continually indexes the content of participating supplier Web sites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.

The RSNA Buyers Guide also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from the user’s computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the RSNA Buyers Guide and are a valuable business opportunity for suppliers to advertise in the directory.

Members of the Radiological Society of North America (RSNA) are using the RSNA Buyers Guide on a daily basis. But the directory isn’t limited to association members. Other radiology and allied health professionals are using the directory as well. These industry professionals spend $7 billion a year on products and services your company offers.

And when these professionals are ready to buy, they turn to the RSNA Buyers Guide to cut through the clutter of traditional search engine results.

The RSNA Buyers Guide has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company’s brand and message are delivered directly to those that matter most to your business. The RSNA is recognized as a leader in the industry. And radiology and allied health professionals turn to the association as the informational source in the industry.

With traditional search results, your company’s listing becomes one in a million. But searching through the RSNA Buyers Guide presents relevant search results to pre-qualified, committed buyers. Completing a listing in the directory will cost your company less advertising dollars than participating in the pay-per-click campaigns of the major search engines and delivers better results.

Your complete listing in the RSNA Buyers Guide will feature your company logo and description, contact information and company Web site and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.

A link to the RSNA Buyers Guide is prominently displayed on the RSNA Web site (http://www.rsna.org). The directory can also be found at http://rsnabuyersguide.com.

Web Site Traffic
Unique visitors - 53,000 per month
Page views - 216,000 per month

The RSNA Buyers Guide will also be distributed as a CD application at RSNA 2008, held November 30 through December 5, 2008, at McCormick Place in Chicago, IL. The meeting is expected to draw more than 62,000 attendees.

The following rates reflect an annual pricing structure. Your company’s listing appears in the RSNA Buyers Guide year-round.

Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.

Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.

Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k.

Banner ads must be 468 pixels x 60 pixels.

For more information about graphic specifications, please contact your sales representative.

The Radiological Society of North America seeks to provide radiologists and allied health scientists with educational programs and materials of the highest quality, and to constantly improve the content and value of these educational activities. The Society seeks to promote research in all aspects of radiology and related sciences, including basic clinical research in the promotion of quality healthcare. The Society seeks to foster closer fellowship among all radiologists and greater cooperation among radiologists and members of other branches of medicine and allied healthcare professionals.

The mission of the Radiological Society of North America is to promote and develop the highest standards of radiology and related sciences through education and research.

For additional information, call (972) 402-7000, or e-mail us at rsna@multiview.com.